CBS quit using Twitter, returned less than 24-hours later

CBS News announced its intention to pause its social-media activity on Twitter, but in less than 24 hours it reversed its decision and now intends to remain active on the platform. “In light of the uncertainty around Twitter and out of an abundance of caution, CBS News is pausing its activity on the social media site as it continues to monitor the platform,” one of the media outlet’s national correspondents stated.

This announcement came after Elon Musk’s pledging to reinstate formerly banned Twitter accounts, including those of Kathy Griffin, Jordan Peterson, and the Babylon Bee. To determine whether users wanted Donald Trump to be allowed to rejoin the platform, Musk issued a public poll via his own Twitter account.

But since the former president set up a rival social-media outfit, he has not yet expressed any willingness to return to the platform, despite Trump’s account’s reinstatement, reported National Review.

CBS decided to suspend all of its official social-media activity on Twitter following these developments, which includes its flagship account with nearly 9 million followers. But as Musk tries to navigate Twitter toward financial solvency after massive layoffs, high-profile resignations, and uncertainty over his new monetization initiatives, this announcement came at a difficult time for Musk. CBS’ move might be the first in a series of media outlets’ rushing to ditch Twitter, some pundits initially speculated.

The outlet’s corporate Twitter account tweeted the next morning that “after pausing for much of the weekend to assess the security concerns, CBS News and Stations is resuming its activity on Twitter as we continue to monitor the situation.”

CBS News surprisingly returned after just about 20 hours of absence from Twitter.

Users across the platform are making fun of the quick comeback and considering it as a failed attempt at virtue-signaling in response to the new initiatives Musk has pursued since taking the helm of the social media giant.