The Bud Light drama is heating up once again, unlike their sales, and this time an ex-Anheuser-Busch employee claims the controversy with that guy Dylan Mulvaney was a planned and ‘strategic destruction of Bud Light.’ The former employee has remained anonymous as of now, so we do not know their identity, but this is their story according to the NY Post. This is all thanks to the failed marketing lady offering a partnership beer can to Dylan Mulvaney, one of America’s most disliked people according to Conservatives, and it lead to a terrible nosedive in sales. But is there more to the fiasco?
It’s important to know that the company’s CEO said, according to NY Post, that they never really had any play to divide people – but the former employee says the opposite. NY Post reported:
“[Employees] expressed the fact that they were shocked. ‘Why would they do this? What were they thinking?’ Especially now. This is the worst; it’s like the worst time yet, the best timing yet if a company were trying to change the way it operates from a corporate level. And that’s just my opinion,” he said to OutKick’s Tomi Lahren.
“Many of us are talking about that like they planned it in a way … like a strategic destruction of Bud Light.”
The whistleblower stated on “Tomi Lahren Is Fearless” that “nobody’s happy” about the fall in sales and “everybody” considers the move a “very bad idea.” However, on the corporate level, he claimed that this could have been part of a strategy to undermine the American company.
“When the company was bought over by InBev, a lot of things changed [from] when it was owned by Anheuser-Busch. You know, it’s an American brand,” the whistleblower remarked.
And as an American brand, most people may think that involves people who tailgate, go to happy hour, enjoy time during frat parties – the typical American male sports jock drinker who likes a cheap beer on a Sunday morning before an Eagles game. That was Bud Light BEFORE Dylan Mulvaney.
But now the former employee suggests the move to destroy Bud Light was planned. He said they would NOT mistakenly do such a terrible thing like partner with someone who the majority of the audience does not relate to very well. So now people are wondering if the Bud Light destruction was really planned or not. NY Post continues the report:
“Bud Light has been failing for many years. We’ve talked about that for many years. The numbers of just, you know, little by little deteriorated. And it feels like they said, ‘Let’s put this nail in the coffin,’” he said. “Now we have a lot of layoffs, a lot of loss in production. It would be easy for them to restructure, let’s say, pay or contracts.”
“It’s too obvious that they wouldn’t just mistakenly do this and not expect these repercussions. Anybody could tell you what was going to happen,” he commented.
One may wonder if this happened because the marketing lady had too much power, or if it was really a planned destruction of a well-known beer brand.
No matter who’s telling the truth, the truth lies in the sales numbers and sales are DOWN big time for Bud Light. If they planned to ruin their brand, then they’re doing a fine job. If they did this by accident, then they surely hired all the wrong people for marketing and brand outreach. The Bud Light boycott has lasted for weeks, so it’s unclear if there’s an end in sight or if Americans are just completely done with Bud Light.